Prevalence and demographic correlates of online grocery shopping: results from a nationally representative survey during the COVID-19 pandemic.

OBJECTIVE: To estimate the prevalence of online grocery shopping in a nationally representative sample and describe demographic correlates with online grocery shopping. DESIGN: The Nielsen COVID-19 Shopper Behavior Survey was administered to a subset of Nielsen National Consumer Panel participants in July 2020. We used survey weighted-multivariable logistic regression to examine demographic correlates of having ever online grocery shopped. SETTING: Online survey. PARTICIPANTS: 18 598 Nielsen National Consumer Panel participants in the USA. RESULTS: Thirty-nine percent of respondents had purchased groceries online, and among prior purchasers, 89 % indicated that they would continue to online grocery shop in the next month. Canned/packaged foods were the most shopped for grocery category online, followed by beverages, fresh foods and lastly frozen foods. In adjusted analyses, younger respondents (39 years or less) were more likely (47 %) to have ever shopped for groceries online than older age groups (40-54 years, 55-64 years and 65+ years) (29 %, 22 % and 23 %, respectively, all P < 0·001). Those with greater than a college degree were more likely to have ever grocery shopped online (45 %) than respondents with some college education (39 %) and with a high school education or less (32 %) (both P < 0·001). Having children, having a higher income and experiencing food insecurity, particularly among higher income food-insecure households, were also associated with a higher probability of prior online grocery shopping. CONCLUSIONS: The COVID-19 pandemic accelerated the transition to online grocery shopping. Future research should explore the nutrition implications of online grocery shopping.

"I Think That's the Most Beneficial Change That WIC Has Made in a Really Long Time": Perceptions and Awareness of an Increase in the WIC Cash Value Benefit.

During the COVID-19 pandemic, the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) Cash Value Benefit (CVB) for fruits and vegetables increased by roughly USD 25/month/person. We sought to understand WIC participant perceptions of this change and barriers and facilitators to using the CVB. We conducted 10 virtual focus groups (5 rural, 5 urban/suburban) with WIC participants (n = 55) in North Carolina in March 2022. Focus groups were recorded and transcribed. We open-coded the content and used thematic analysis to uncover consistencies within and between sampled groups. Participants expressed favorable perceptions of the CVB increase and stated the pre-pandemic CVB amount was insufficient. Barriers to using the increased CVB were identifying WIC-approved fruits and vegetables in stores and insufficient supply of fruits and vegetables. Barriers were more pronounced in rural groups. Facilitators of CVB use were existing household preferences for fruits and vegetables and the variety of products that can be purchased with CVB relative to other components of the WIC food package. Participants felt the CVB increase allowed their families to eat a wider variety of fruits and vegetables. The CVB increase may improve fruit and vegetable intake, particularly if made permanent, but barriers to CVB and WIC benefit use may limit the potential impact.

Estimating the Effects of COVID-19 on WIC Participant Food Purchases

Objectives Emergency changes to food assistance programs such as WIC can prevent widening nutritional disparities during societal shocks such as pandemics. However, to understand the potential impact of emergency policy changes, it is first essential to understand whether COVID altered the nutritional quality of WIC participant food purchases. We describe the relationship between the societal shock induced by COVID and WIC participant food purchases. Methods We used a longitudinal dataset from October 2019 to December 2020 of loyalty-card linked food purchasing data from a large grocery store chain in North Carolina with 496 stores in 86 counties. This dataset includes all items purchased and tender type(s) used in transactions. WIC participants are identified by using WIC tender types. Our sample includes about one million loyalty card shoppers in a typical month, about 10% of whom are WIC participants. Food items have been grouped into nutritionally relevant food groups. To control for seasonality, we compared mean calories purchased per shopper per day for all food groups in the same 3-month period pre-COVID (Oct-Dec 2019) and during COVID (Oct 2020-Dec 2020) among WIC shoppers and non-WIC shoppers using t-tests and unadjusted difference-in-difference (DID) models. Results Mean calories purchased from all food groups increased in both WIC and non-WIC shoppers during COVID (all p < 0.01). WIC shoppers purchased more calories from all food groups than non-WIC shoppers both pre-COVID and during COVID (all p < 0.01). Comparing pre-COVID to during COVID purchases, WIC shoppers’ total purchases increased by 294 calories per day, compared to non-WIC shoppers which increased by 197 calories per day. Increases in purchases of all food groups during COVID were similar except for the junk food and sugar sweetened beverage groups which increased more among WIC shoppers (59 and 26 calories per day, respectively) than non-WIC shoppers (36 and 13 calories per day, respectively). Future analyses will adjust for potential confounders and incorporate propensity score weighting. Conclusions Understanding how food purchasing patterns shift in response to societal shocks is vital for ensuring future emergency food response efforts improve existing diet-related disparities. Funding Sources National Institutes of Health.

Why Don't You [Government] Help Us Make Healthier Foods More Affordable Instead of Bombarding Us with Labels? Maternal Knowledge, Perceptions, and Practices after Full Implementation of the Chilean Food Labelling Law.

Experimental and real-life evaluations show that the use of front-of-package warning labels (FoP) in unhealthy foods is well understood and can modify people's behaviors. However, it is unclear whether these effects remain in the long term because of the risk of message fatigue. The purpose of this study is to explore after four years of implementation of the Chilean Food Labelling law people's dietary behavior and FoP labels attention. Nine focus groups of mothers (7-10 people each) of children (2-14 yo) were conducted in Santiago, Chile, and macrocodes were developed, combining an iterative process of deductive and inductive thematic analyses. We found that mothers experienced labels' fatigue but also had greater knowledge about nutrition and appreciation for more natural foods. This greater knowledge about better nutrition interferes with the perception that healthier and less processed foods are financial and physically inaccessible. The key role of schools as an environment for promoting healthier diets in children was strengthened by the mothers. These results suggest that policies based on providing consumer information need reinforcement campaigns to maintain their effectiveness and that we also need to advance policies to improve access and affordability of healthy foods to ensure better diets.